Made By Women Who Know Better
"We started No B.S. because we were tired of toxic beauty industry behavior: the B.S. marketing claims, the nasty ingredients, the unattainable beauty standards.
Diana -our founder- spent most of her career working for the giant corporate beauty brands that run the business. At P&G, she led product development and marketing for some of the industry’s biggest names like Dolce&Gabbana Beauty, Palladio, DDF and Fekkai. Little by little, it got to her. The marketing gimmicks, proliferation of unattainable beauty standards, unregulated ingredients, and shady B.S. that the $12 billion beauty industry is built on.
Diana knew we could do better. "Our mission is simple: to change the beauty industry for good by creating an alternative—powerful, effective products without any of the bad stuff and bullshit marketing claims the beauty industry is known for."
Still have questions? Want to talk to a human? Email us at contact@livenobs.com